The 3 Pillars of Online Business

Speaker 1:

Hey friends. Welcome to episode 29 of Entrepreneurial Outlaws. Today, we are going to be exploring the three pillars of online business. These three pillars make up the foundation of our businesses. They all three simple, but always easy things that we each need to run a business, to grow a business, to scale a business, whatever stage of business you're in, you need these three things. We're going to be exploring them in today's episode, and I'm going to be discussing why that's so important and where will this noise has come from? Because if we think about online business, even just our daily swipe or scroll through social media, you know that the online business community is full of ideas of strategies, tactics, programs, and offers designed to help us build an online business. And I've said it before here on the show, everything works, but not everything works for you or I or anyone else.

Speaker 1:

We have to find our own path. So how can I sit here and say to you, you have to find your own path, but here are the three pillars because these three pillars are broad. They are the three pillars that make up the foundation of every online business. We all need each of these. And sometimes we might find ourselves really focusing on one or the other, but really we need to learn how to leverage all three of them in our online businesses, on a consistent basis so that we can continue to grow. It doesn't necessarily mean that we're growing financially, but continue to build visibility into our business, expand our opportunities and our options, because sometimes that is more important than bringing in new income. If you've ever found yourself, spending all your time, sobbing clients without any time to market your business, you know exactly what I'm talking about.

Speaker 1:

If you, years ago, when I was running my health and fitness business, I was so focused on over-delivering and over-complicating things in my business, especially when it came to solving my clients, that I completely took my foot off the gas when it came to marketing. Yes, I was posting on social media, but I didn't launch anything in between time. I was so focused on making sure that my clients were really happy and all of a sudden they all canceled their contracts within two or three weeks. And I found myself with no clients and no income, and it felt like I had to start all over again. And so this is one of the reasons we're going to be talking about these three pillars today, because I don't want anyone to ever feel like that. I want you to understand how you can navigate that situation in the best way possible.

Speaker 1:

I'm going to be sharing with you my experience and what I've learned over the last few years, and especially in the last 12 months to help us turn around those kinds of situations. At the same time, I want to introduce you to the outlook collective. And I've been talking about the outlook collective over on Instagram. If you follow me over there, you will have seen me talking about this program. And right now we are in the pre-sale of the outlet journal. The outlet journal is a guided journal for entrepreneurs. And because I absolutely believe in this work, I know that we as business owners need to have the space and freedom to dig into this kind of anti bro marketing way of doing business. I created a program called the outlaw collective. This is a next level, let's say, Oh, the outlet know it's a next level of this podcast.

Speaker 1:

It's about coming together as a community of peers to actually have the opportunity, the time and the space to unpack what is happening in your business in real time, where are you feeling stuck or confused? Where do you feel like you're spinning your wheels? Are there particular strategies or tactics that still feel very complicated or confusing, and maybe you're ready to just dig in and unpack them and get them figured out so that you can move forwards and onwards and indirection that you need to in your business. So the outlook collective is currently only available as a beta test. We get started on May 3rd and it's only available as part of the outlook bundle. Now we have a mission to support empathic, small business owners and entrepreneurs, as they challenge the status quo of online marketing, as you create intuitive led business driven by values and integrity instead of scarcity and FOMO, because I know that online business has got really over complicated there's bells and whistles as less noise that we're talking about.

Speaker 1:

And many marketers and many coaches use our desire to be successful and make consistent income against us. We've probably all seen those sales pages and those promises. And if you'd like be, you've probably fallen for them, but in most cases, the promise of more money, the more time or freedom it's not delivered. And instead we, as the business are not end up feeling like we're missing something or even worse. Like we're not Kyle for entrepreneurship. Now running into business online is not always easy. I am the first to tell you that there are going to be times when you want to rip your hair out. You're just so confused, but it is really simple. And it comes down to these three pillars that we're going to be talking about in today's episode because after five years in online in the online business space, learning and unlearning and working closely with creative business owners, I've discovered that we need to navigate all three so that we can make a sustainable income to at least pay our bills.

Speaker 1:

And then hopefully invest back into our businesses and ourselves, but everything else is just noise. And over the last 12 months after working one-on-one with service and mentoring clients, I've seen the ways in which bro marketing and the business coaching echo chamber has leeched onto the good folks of online business. Even continually through 2020, we saw this happening and people who want to make a sustainable income and do good in the world. We're finding that the only way to do it was through spammy tactics and a whole lot of confusion. So I wanted to take everything that we've been doing here on the podcast. Everything that I've put into the journal and create a six-week group mentoring program. This is a beta version, which means that you will be helping me to really create the foundation of this program. You will be helping me to identify what is it that's really happening here?

Speaker 1:

Where are we getting tripped up? Where are we losing sight of what's important to us. And also what do we really need to learn or unlearn in order to navigate our businesses and continue to make the income without having to use unethical tactics. And now when I think of online business, I always look back at my experience in the early years, as someone who is like such a workaholic, I was, I'm still very Taipei and I can still be a workaholic, but I was so focused on digging into doing like I was the best student. And at the time I was first introduced to mindset whack, but this wasn't something that I really found easy. This was something I was very resistant to. And I know I've talked about that here before, but after the last five years, I realized now that you can't run a business on pure strategy and you can't run a business on pure spirituality, you need both.

Speaker 1:

And it's kind of like a sliding scale. Sometimes you will be running your business, really strategy heavy, you'll be focused in the doing right. Other times you might be really deep into your self-inquiry work. You'll whew. You might be really looking at what you want and need. And I personally recommend that we do that on a regular basis, but it's a sliding scale because you can't run your business 24 seven, three 65. In one of those areas, you need to learn how to leverage both in your business. And this seems to be the secret that so many people don't share, right? Hard work still plays a part in online business. You cannot just sit back and wish for success to show up. And this is something I seen so many times from online business owners or spiritual people in the online business community who talk a lot about manifestation and law of attraction.

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Do I believe in those things, 100%, can you manifest your business goals? Absolutely. But you can only do that when you create clarity and confidence in your story, your strategy and yourself, and the outlook collective is a community of peers. We will be working to challenge the status quo, unpack the noise in your business so that you can make value-driven business decisions with confidence and way less fear. Now we get started on May 3rd. And as I said, right now, the outlook collective is only available as part of the outlook bundle, which means you would get copy off the outlook channel in the pre-sale. And you will also get to save your spot inside of the outlook collective. So over the course of six weeks, we're going to be approaching online business at the intersection of strategy, spirituality, and self-inquiry is going to be like, imagine taking the episodes here on the podcast that you listened to, but you get to have me in your business for six weeks and not in a kind of interfering way, but in a loving, compassionate way.

Speaker 1:

Because as a seasoned entrepreneur, who's probably put that time and energy and money into figuring this thing out. You've probably been promised to the big three more time, more freedom and more money. And that's because it's the go-to narrative of bro marketers, but I'm not going to sit here and say, I can give you all three of those things. I don't believe that that's something I can give you. I don't have this like magic wand or a plateau where I can just deliver these three things to you. But what I can help you do is help you to understand wearing your business. You might be not seeing the possibility. This is something I have seen over the last year, working with both clients for my content done for you service point of view, and also with mentoring. One-On-One. So often we do not see the opportunity.

Speaker 1:

I don't see the opportunity in my own business. And I'm so fortunate that I have people around me who will call me out and will notice when I am overthinking or just making things more difficult for myself. So it's really important to learn how to leverage both these things strategy and your spirituality. Self-Inquiry, you'll lose sight of things. So over the course of six weeks, we are going to be digging into your business. This means you're going to get weekly community cools, but these calls are going to be led by you and the rest of the community. This means the work, the resources, the support will be led by you by you, right? We'll be dialing on these three pillars of online business, but you will receive high-level feedback and mentoring on a weekly basis so that we can address any roadblocks or mindfucks that you're experiencing in real time, we're going to be working in a Slack community.

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So no Facebook distractions, and imagine the Slack community being the place where you can ask all of the questions that you've been too afraid to ask. You know, I've certainly sat back and looked at posts on Instagram will be new Facebook communities. And just been like, I don't know what that is, or I don't know how to do that, or is this really the only way of doing things? And I've been too afraid to ask. So I want to create that kind of community, where we can ask the questions that we've been too afraid to ask. We can show up and challenge the things that we have been too afraid to challenge in between all of us. You're going to be getting daily journal prompts, topics and engagement posts, where we can challenge the status quo together. This is going to be happening all inside of a private Slack community.

Speaker 1:

And then because I know the power of working one-on-one you are going to get one-to-one Vox access with me over the course of those six weeks, which means the in-between our cools. You are going to be able to reach out, ask questions, get hands on troubleshooting, feedback and support in real time. Because as we navigate these six weeks together, I'll be listening carefully to your questions, your feedback, what it is that's happening in your business in real time, so that I can then create and deliver resources that will suit your needs in that moment. Things that are going to best serve you. That may be podcast recordings, videos. It may be bringing in a guest expo over this course of the six weeks. You will get to help me create what this looks like. And I'm not going to be asking you to fill in like a ton of feedback forms, but I am going to be checking in with you.

Speaker 1:

You are going to hear from me on a regular basis, because I want to make sure that I am able to really help you to unpack this, to navigate your business from a place of confidence and clarity, rather than a place of fear and FOMO and scarcity. Now this isn't for all entrepreneurs. I want to be really, really clear about that. Really transparent that this is for entrepreneurs. Who've already been through online business a little while you probably already making money in your business. You may not be making your dream salary, your dream income goal, but you are making money, but you want to grow. And you're probably at a crossroads. I like to call this my, this moment in business. And I know this because I've been there, right? You're you're done with everything that's being put out in front of you.

Speaker 1:

You're done with the skeezy and one size fits all marketing, and you want to be able to just bounce ideas and opportunities off other people who are actually willing to connect and collaborate and hold space for you. You'll probably a rebel, right? You're a rule breaker. You're like, why does business have to look like this? Why does it feel like everyone is a cookie cutter, right? If that's you, then, you know, and you've been in business for a little while, then this is definitely a community that you are going to get a huge amount of benefit, a huge amount of support from if you've never fit into the mold of online business, maybe you try to buck trends and strategies and all of that. And you're onboard with the idea of running business on your own times, but your bigger vision has got lost somewhere along the way.

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Maybe you're not enjoying the work you're doing, or you have this idea that's really scary, but you really want to lean into it. But you just need some hand-holding to know that by jumping, you're not gonna like jump without a parachute. You want to know how to take that first or next step. We're here for you, right? And especially if you're tired of being a solo solo preneur right over the last year, especially even if you've been in online business for a while, the last 12 months has felt really so low, right? We felt very alone. And so if you haven't had a community where you felt like you could bounce ideas off of each other, or, you know, be able to speak up and really lean into your intuition and lean into what makes your business unique, then we would love to have you inside of the outlaw collective.

Speaker 1:

So I've kept this community really small because it's a baits around right. Baits around just basically means we're going to be, I'm going to be looking to you for what you need. I have the skills, I have the knowledge of online business and of these three pillars that we need to really focus on. But the idea is that by working together, we're able to create something really incredible. So you're going to get a really big discount on joining. I don't know where this is going or what it will look like beyond the six weeks. That's just me being honest, but I'm really excited to dig into this work with the group of entrepreneurs inside of the outlaw collective, and actually support you with shaping your content and your business, and really helping you to dig into what's working and what isn't in your business. So I'll be looking for your guidance.

Speaker 1:

I'll be looking to see what is working within your business and isn't and what kind of questions you have. I won't be asking you to fill in forms, but I will be checking in with you in Slack and Voxer. And this is really about digging into, you know, for six weeks, going all in to your business, unpacking those areas that maybe you're still really confused or puzzled by. And as I said, taking that project that you really want to be appalled and taking it to the next level, really taking it to the next level. So the outlook collective is currently open, as I said, right now, the only way to join is as part of the bundle the pre-sale for the outlook journal and to join the outlook collective beta round is closing on Friday. Okay. So if you're listening to this in real time, it's going to be closing on Friday, the 16th of April, we don't get started in the collective until May 3rd, but after that, you won't be able to pre-sale pre-order sorry, the outlook channel.

Speaker 1:

So what I'm going to do is make sure that the sales page is linked over in the show notes, but to pre-order the journal and to get access to the outlook collective, you can head over to Melanie nights.com forward slash outlaw gentle, right? That's again, full-blood slash outlook general. It will be linked to in the show notes, but you could head over that to access the owl journal and the outlaw collective and grab this at a 50% discount, because I'm so excited to start this walk, really dig in and take this to the next level, because I think it's so important that we understand that business can be simple. Even if it's not always easy, it can be really simple. Okay. So we're going to dig into these three pillars of online business. So make sure you grab a drink, put your earbuds in and I'll see you on the other side.

Speaker 1:

Okay. So let's talk about these three pillars of online business. Let's explore what they are, why they're so important and why I believe we need to be able to navigate all three of these in our business and what this looks like when we don't. So the three pillars of online business marketing sales, and mindset. When you really look at this, this is what every single business coaching program and marketing program is made up of. Most business coaches are trying to teach you how to mock your business and sell your products. And they'll probably throw in some, some word because they know they're probably supposed to, even if maybe they struggle with it, or it's not that strength. So if every business coach is attempting to do this, why do we constantly fall down? Why do we constantly find that we don't get the results we want from these business coaching programs or these memberships or offers or whatever it might be?

Speaker 1:

Well, because somewhere along the way, there was a lot of noise, somewhere along the way, we took these three things and we overcomplicated them and I'm saying, wait, we didn't do it, but it's happened progressively over time. You know, when you look at marketing, marketing is a really broad pillar. There is so much that goes into marketing, and there are so many ways in which you can mock your business. You have various different platforms, you have different types of content. You have different ways in which you could promote or deliver a product. And really at the end of the day, marketing is just about getting your work in front of other people in front of the right people. So that is the really, that's the core of marketing and online marketing is about taking what you do and what you're selling and putting it in front of people who will be willing and able to buy it.

Speaker 1:

That is the core of marketing yet, somehow with all the various platforms and tech tools and ways in which we can do this, it's just got very complicated. And because when we take a squirrel or swipe through social media, we are presented with so many different ways in which to market our businesses. I mean, if you think about it, we have what like six, seven at least social media platforms. And then from beyond social media, we get into how do you create a lead magnet or what kind of lead magnet should you create? Do you do webinars? Do you want to do a podcast or a blog or YouTube videos? And there's just more and more and more. And a few weeks ago I put a post up on Instagram and it was like a signpost and the posts, the signs were going all over the place.

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Right. And it was like, it's all in the list. No, I should be on CLA CLA is it called clubhouse? Yeah, I should be on clubhouse. I should be doing reels. I should be posting more often. And I was like, this to me is so real because this is what has happened in the online business community. We have been presented with so many ways in which to do things. We have got an abundance of tools, technology ways in which to do business. But all of that abundant resource means that we don't know which thing to do first. We don't know which option is the best for us. And that comes from that manipulation, right? That comes from the, the manipulative marketing. That's constantly telling us that there's one way, right? Because every single, every single person wants you to believe that there is only one way and their way is the best way.

Speaker 1:

Cool. And it probably is for them. And it may be for a handful of felt like, you know, top students. But that doesn't mean that it's the same for everybody. So when every single way of doing business with every single way of marketing your business and selling your business, there are an abundant amount of ways of doing it. And it's figuring out which ones are best for you. Okay. So when we look at these three pillars, marketing, sales, and mindset, I like to consider it that you kind of have marketing and sales and then mindset in the middle because our mindset, it matters, right? It does matter. I'm not going to sit here and say, no, no, you don't have to do any mindset work. You don't have to worry about how you feel or what you're feeling or thinking or need. It can take you so far, depending on your personality, depending on the day type of business owner or passing you off, you could probably ignore your mindset, work for a period of time.

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But at some point you're going to come up against something kind of struggles, some kind of question, or just something in your business. That's going to need you to actually dig deep into yourself rather than doing more. That's why I like to position. When I look at it, visually, mindset's kind of in the middle, right? Because we need to have a mindset when it comes to marketing. And we need to think about a mindset when it comes to sales. And this isn't just about a mindset when we get on the phone to speak to a potential client, right? Yes, of course. We probably need to calm down and breathe and not sweat through our HSA and be okay. Hearing no, and understand that by just being ourselves, we are doing the best job we can. Yes. But at the same time, we need to think about the work that we do on a consistent basis.

Speaker 1:

The self-inquiry the way in which we look at things differently, through a different lens and have a different perspective. And this is one of the ways in which we, as individuals can start to look at these three pillars that make up the foundation of online business and understand what works for us. And it really comes back to self-inquiry. I've talked about self-inquiry on the show before self-inquiry is a cool part of my walk. It's a cool part of the work I do for myself and my own business. Every single day, I'm asking questions and getting curious around what is or isn't walking. When I come up against a struggle, either with a client or with some marketing or something that isn't going to plan. The only way for me to move forward is to be curious, because the opposite of that curiosity is self judgment, right?

Speaker 1:

The opposite of curiosity is self-judgment. And it's really easy when we are in amongst our business to become really judgmental, right? It's really easy for our inner critics to speak up, to get really loud and tell us how crap we are and what we're doing, and the wind not cut out for it. And that coupled with a lot of marketing that tells us the same thing or businesses and coaches that tell us if we don't buy into what they're selling, it's the same thing, right? So we have to learn as business owners, individually, how to tap into our own self-inquiry what does curiosity look like for us? And over time, I found that really it is about leaving the self judgment alone, right? Learning how to identify in a critic, learning how to identify that self judgment and moving to a place of curiosity. Because curiosity in marketing, curiosity in sales, it's going to help you grow your business and his wife, because, but asking ourselves better questions, we are able to look at our businesses through a different lens.

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When we are being judgmental of our walk or our own skills with coming at it from a place of Southwest, we are attaching our worth to what we do. Now. I get it. I, my hand is raised. Trust me, like when I feel like I'm dropping balls in my business, it's really upsetting. It really takes a toll on my mindset. But at the same time, we can learn how to tap into that. Self-Inquiry how we shift the perspective and the lens, reframe it from, this is me judging my work or judging my business, reframe insecurity. Right. Look at it from a place of, okay, well, what would it look like if I wanted to do this, right? What would my business look like if instead of marketing across three social media platforms, I just focused on one. And if I did that, how would that, how could that potentially grow my business?

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How could I reach more people? Would I reach the right people? What kind of information do I already have then my audiences there, right? I've said this as well on the show before. But often times as humans, we have this, this like default, we find something that works. We, we kind of step back and go, Oh, that worked great. And then we look for the next best thing. This is not just something we do in business. We do across our lives. We find something that works. And then we look for the next thing. So when it comes to our online business, whether it's marketing sales on mindset, when you find something that woks keep on doing it, right, don't look for the next best thing. Now, one of the reasons we do this in business is because we're terrified. We suddenly go. We're going to get everything we ever wanted.

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I need to sabotage this, right? Not necessarily consciously. We don't sit there and necessarily, and tell ourselves that, but we have to identify that through self-inquiry right. We have to identify that through our mindset way, realizing that perhaps getting everything we need or want is a little bit scary. And where do I see myself sabotaging this now, where am I going to now stop procrastinating? Because I'm scared or I'm concerned, or I'm anxious. These are very real feelings as entrepreneurs we navigate on a almost daily basis, right? The highs and lows of entrepreneurship is not just on a monthly or quarterly basis. It happens really regularly. Now the one thing that we can be doing is, as I said, finding out what works for your business. So what do we need to do? We need to listen. We need to listen to both our audience and what they're telling us.

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And then we need to listen to the data. And then we need to listen to us selves. These three things are all important in our business, listening to the data, listening to our audience and listening to us selves. Why do we need all three? Because the data is cold, hard truth. It's facts, right? Whether we like it or not. And it's one of the reasons most of us avoid the data at all costs, or we get obsessed with the data. But the data is, is fact it's factual, right? You launched a program and you sold 10 spaces. That is a fact, right? But what happens is we, as, as humans, we don't look at it from a fact, if we wanted to sell 20 spaces, we start to put that self judgment, right? When now, well, I wanted to sell 20 and I only sold 10.

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And then we fill in the rest with any kind of inner critic, self negative self-talk that puts us in our place. Instead, if we look at the data as data, we can make better decisions. Okay. So I did a launch and I wanted to sell 20 spaces. I still tend, okay. Where do those 10 people come from? Is there other reasons why I didn't have the amount of clients I wanted to have the amount of people in the program, right? Is there, is there obvious reasons why that's the fast thing, other, the obvious reasons why this did a walk or I didn't get what I wanted when we start to explore that with curiosity, what we often find is that these are the times when there are bigger reasons that we don't know, there are bigger things protecting us that we don't realize. And these are usually things that happening in our own life, we are maybe somewhat protecting ourselves, protecting our energy.

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Maybe we didn't really want 20 people in our program, or our course, maybe that actually was too many. Maybe 10 is the perfect number, but we didn't know that. And we just have to explore this with curiosity. Okay. We have to explore these three pillars with curiosity, to find out what works for us. And this is the case for marketing sales and our mindset work, finding what works for you, because what happens is, and as I said, at the beginning of this episode, we've, you've probably been that where we get into this place, where with, with selling or with solving our customers and we, our clients, and we're so focused on delivering for them. And then maybe we get a little bit anxious or scared and we start to over-deliver and was showing up more and where we, maybe we're not keeping our boundaries. And we're starting to overcomplicate things.

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This plays out as busy work, right? So we've, we've maybe committed to a working relationship with a client or a customer, whatever that looks like. And then we start to panic and we start to overcompensate. We overcomplicate, we give more of ourselves, we ignore our boundaries. And then what happens is that becomes busy work because now we don't have dedicated time to walk on marketing. We don't have dedicated time to listen to our audience because we're so focused on our clients. I'm not saying, ignore your clients. That's not why I'm saying a tool, but we have to create that kind of harmony between marketing our business and selling our business. And throughout that whole process, we need to be keeping in mind what works for us when it comes to our mindset, when it comes to personal growth, professional growth, what do we need to be doing as individuals?

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Because there is no one size prescription right now. Everyone wants to sit down and read business books. I know I don't, but maybe you want to listen to podcasts. Maybe you want to focus on growing one particular area of your business. And maybe that needs to mean you only listen to podcasts about that one thing, right? Because if you listen to various amounts of podcasts, maybe you're going to get distracted, right? Maybe you're going to end up with shiny, shiny object syndrome and jumping from one thing to the next. So by finding what works for you, with your marketing, your sales and your mindset, it makes this process a little bit simpler. It also allows us as individuals to make better decisions, because we know we have created our own kind of business times. We've created the way in which we are going to work.

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So if we know that we don't ever want to be on Twitter or LinkedIn or Pinterest or whichever platform, Instagram, Facebook, if we know that we've sat down and said, that's not the platform for me, I don't like the platform. My audience don't seem to be that I don't enjoy creating content for it. It feels really confusing, whatever you reasons might be for not being on that platform. Cool. Like that's a decision you've now made in your business. Can you change your mind later? Of course you can. But for now that's a decision you've made. And this allows you to really look at the area areas of your marketing, the areas of your sales and the areas of your mindset and go, okay, this is what works for me. Well, this is what I think is working for me because we're not always a hundred percent sun, but this is what I think is working for me.

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And this is the time and energy I'm going to put into really learn how to do my best on this platform. Really learning how to engage with my audience. I'm going to figure out what kind of content they really want to see for me. And I'm going to create the right content for them, right? Because otherwise we're just jumping from one thing to the next. This is where that noise comes in. All of a sudden, there's everyone telling us we should be on all these different platforms. We should be doing all these different things. We should be crank all these different types of content. And we don't know unless we try things, but we also need to understand what our time and energy allows for us to do. So if you have things working in your business, right, if you have things already consistently bring you income, and these are the things that you really happy with, do more of those.

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We don't need to add something new, adding a new platform, adding a new thing, a bell or whistle or shiny object to that. Isn't going to help you grow. It's going to distract you from the data from what's working for your audience and what you want or need in your business. And so listening to ourselves, being curious about what is, and isn't working in our businesses, that is how we take everything out there, all that noise. And we identify exactly what we're willing to do in our business and what we're not willing to compromise on, right? Where we understand what we're not willing to compromise on. And that's super important as business owners, because a lot of the times in online business, we are constantly being asked to compromise our integrity. We're being asked to compromise on values, especially when we're being presented with one size fits all ways of doing things, right.

Speaker 1:

When we're being presented with something that is one size fits all. And it's like, this is the only way to market your business. Well, this is the only way to build passive income. I encourage you to challenge it, even if you're wrong on there. Right. Cool, great, amazing. But still challenge it, challenge it, possibly Deek Deepa, allow yourself to really ask those questions and decide if is this the one way, and is this the right way for me, right? Is this the right way for me? Because so often in online business, when we're looking at either investing in our marketing or our sales, or even on mindset, whether it's through, you know, a simple book or program listening to a podcast, or even investing big money into coaching, whatever it is, you are allowed to ask questions, right? This is your money. And you're allowed to ask questions.

Speaker 1:

And it's so important that not only do we allow our audience and our customers to ask questions, but the wheel also do that, right? Because the only way that we build that into our business is by doing it ourselves. So by actually going out there and asking questions, by giving ourselves space and time and energy to make decisions from the best possible place, that is what allows us to dig into what works and what, and let go of what doesn't and all businesses. And so I know that when we talk about the three pillars of online business, right, it kind of feels like there's so much, and there is so much. And as I said, it's not always easy, but it's really simple. We need to be able to mock our business. We need to be able to sell whatever it is you're selling. We need to sell it because otherwise you just have a really expensive hobby.

Speaker 1:

And then we need to kind of check in with ourselves on a regular basis, whether we're looking at professional growth, we're looking at personal growth. When we're looking at, you know, unpacking some of our quote, limiting beliefs or our money books, whatever it might be, that work that you want to do, you still get to do on your times. You still get to do your mindset, work own your own Tums. And this is hugely important. This is something I've been talking about over the last few weeks in relation to the outlet journal is that when I was starting my mindset whack, when I started working on working in my business and really side navigating professional growth and personal growth, and self-development, there was like, there was only one way to do it. They seem to be, it was like you had to write gratitude lists and you had to sit down and it was this external pressure that what you rang had to be Epic and that you had to have some kind of existential crisis, every single page.

Speaker 1:

That was a law. I was just trying to learn how to build a business. I was just trying to learn how to create a PDF and canvas. Like that was kind of the, at that point, that was the result of why I was trying to do so this idea that I needed to unpack all of these, like other things that were painful and difficult, they didn't, it's not to say that I didn't want to do, or it didn't serve a purpose, but at some point that was going to be, it was going to be the right time to do it. Don't force your self-development work. Don't force your marketing don't force your sales, right? Allow yourself to find what's working, allow yourself to dig in to those areas of your business, of your personal growth, your professional growth, and keep doing more of what works right business.

Speaker 1:

Doesn't have to be so complicated. I fall into this trap as well. So often we make investments. We try things out. We add things to all our office, but handle hot. Some of the best investments I have made in my business, they were really simple. The business owner knew. They just understood that they didn't need to make it complicated. And what they delivered on was giving us the information, not trying to overcompensate or trying to over-deliver what they were doing. They gave us what we needed to get results, how they delivered. It didn't matter, right. It could be in a Google doc for like, Hey, like it doesn't make a difference. It's only us who really can. And honestly, if there were people out there who won't sign up for your stuff or buy something from you, because you don't have the fanciest technical tools, that's probably a them problem and not your problem.

Speaker 1:

Okay. Cause that's just ridiculous because if you can deliver on the results, then I don't care how you deliver it. So the three pillars, right? These three pillars that make up the foundation of online business marketing sales mindset, it really is that simple. Everything else is just noise, right? You don't need to have a complex 15 step funnel. You don't need to invest in tech that costs hundreds of dollars a month, right? You don't need to do all those things. You can keep it really simple. And when I came out of the business coaching, accurate chamber, that was literally what I did. I kind of just stripped back investments. And now as a business owner who has a team and still use it, sat in tech and software, I still check in with myself. You know, I still check in with my investments. I check him with, where am I spending money?

Speaker 1:

Where am I investing money? Where are things coming up that maybe I don't need like this full thing. And I could just, I could just use a Google doc or I could just use a Google quiz sheet. Like you don't need to have everything. And I think it's okay. Right. It's okay. Because it doesn't matter what the perception is, right? This is where a lot of this comes in. I think it's a lot of ego. It's a lot of perception. It's a lot of what people might think of businesses look like. But at the end of the day, if we are marketing our businesses and we are selling what we do to the right people and getting them, we delivering that product or program or service or helping them to move forward and onward in that business, all the possible life and that we are feeling good, right? We can sleep at night. We feel good about the work we're doing. We don't feel, but Al WellMed or stuck, at least not on a regular basis, then we've kept it simple. We're moving forward in a really simple way.

Speaker 1:

So my hope for this episode is that you are able to identify what is working in your business, in your market and your sales, even in your mindset where I can, especially if you're resistant to mindset whack, or it's something you kind of forget to do, or it's always in the bottom of your to-do list. I spent some time looking at what works. I remember listening is the most important part, listening to the data, listening to your audience and listening to yourself, right? Fast step in the outlaw method. It's a first step that we use in the outlook, collective really understanding what we already know, what do we know for certain, what do we know to be true? And then what information do we have and how do we feel about it? Right? These are the ways in which we can basically reclaim it. My agency from online business echo chamber, how we reclaim from the brand marketing and how do we stop how this is how we start to create businesses that are really aligned with our values and our creative integrity and allow us to build sustainable income, sustainable golf. So the, we can support ourselves. We can support families. We can support our businesses. And we can really invest back into our clients, invest back into our customers and we can continue to grow whether it's financially or another way, because not all growth is financial growth. And that's okay.

Speaker 1:

So as I said, right now, we are closing up enrollment for the outlook collective. The outlook collective right now is available as part of the little bundle that presale finishes on Friday, April 16th. And after that, the price will be going up for the outlook collective. So if you want more information on what we're doing to see how we're taking these three pillars, and we're going to be digging into this whack as a community, the link is in the link is in the buyer. My God, I'm not on Instagram. The link is in the show notes, and you can go get more information if you have questions, right? And I want you to have questions, let me know. You can either find me on Instagram or you can send me an email. If you can link to on the sales page, to my, my boxes, you can always send to me evokes as well.

Speaker 1:

And I will answer your questions because at the end of the day, I don't want people making decisions out, feel scarcity or FOMO. If you don't join the outlaw collective, will your business fail? No, like it won't. But what I do know is that we can together be a little bit Clarissa to paving a new path, being the leaders within our industries and with all niches that's we didn't have. And I think that's really powerful work. And within this round, it is a massive discount and you will get to help me to really create what it's going to look like. Moving forward. You'll get to have a little more hands on experience from me, a little more one-to-one mentoring. And those folks are boxer check-ins and you get to experience that right now over the next six weeks or for May 3rd for six weeks. And it's just, it's the work that we need to do as a collective and as an individual, right?

Speaker 1:

There's there's individual work in this collective work, and this is the collective, and it allows you to then take on that work, figure out where you want to be doing in your business, figure out what the fast next steps are. And a lot of yourself to do that with clarity and confidence. So if you wanted more information, as I said, I just the link in the show notes ask questions if you have any, and if not, if it's not the right time, that's totally cool as well. So thank you for joining me for episode 29, the three pillars of online business. Next week in episode authority, we have a guest and I am really, really excited for you to listen into this conversation. So we are going to be by ano, from Northern, be at marketing and your works with me on my team.

Speaker 1:

She supports me with my marketing. She supports me in my business. She keeps me in check a little at the time, and we are going to be sitting down to talk about, we're going to talk about, we're going to talk. Don't worry. We're going to cover Instagram, but we're going to be talking about the ways in which the status quo of business of marketing of Instagram is infiltrating our businesses. We're going to talk about ethical marketing, especially on Instagram. And we also have a really great conversation around around bias in our businesses, as marketers, as people who are selling, it's really important that we look at an address when this is coming up and, and your dives deep into this, how this is, she's really honest about how this is happening in happened in her own business and the kind of question she's had to ask herself.

Speaker 1:

And so we're going to be having that conversation. I'm really excited for you to listen, because this was a really expensive company, really, really great. And, and you know, she's a friend, so I'm really happy that you'll get to get to know her in the way I do and get to listen to him. So that's next week on entrepreneurial Outlaws. We're to be joined by Anura from Northern B marketing. Okay. So that's it for me for episode 29. Thank you so much for being here. Thank you so much for supporting the podcast and I will catch you next week until next time Outlaws.