Join the #EffPerfect movement & embrace your body, choices and lifestyle!

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These 100% cotton shirts are pre shrunk*, and have a looser fit.
In charcoal grey with light pink printing, they represent the #EffPerfect woman in every way!

As a Lifestyle Coach, I wanted to create a shirt which you can confidently wear whilst working out, taking your leisure walk or getting that ME time!

The front of the shirt reads: #EffPerfect which is my motto — perfection is unattainable and I encourage women to shed the perfectionist mindset and work on ‘good enough’, this is where you flourish!

The back of the shirt reads: Your imperfections turn me on. I truly believe in self compassion and that all of our relationships and success start with ourselves. The thoughts and beliefs we have form our actions, I encourage you to embrace your ‘imperfections’ because your perception matters.

*recommended machine wash at 30 degrees, line dry and iron cool.

Any questions then please get in touch via email.

Orders within the UK and Ireland receive FREE delivery.


International orders pay flat rate shipping £2.00 [incl. in price]


Check out the ladies who are already rockin’ their #EffPerfect shirts! <3

Unsure on your size? Check out my measurement guide:

Ladies, I have measured these shirts because there really is nothing worse than guessing your size #amiright