As busy solopreneurs, podcasts are the perfect way to consume information and educate ourselves.
Whether I’m in the car, making breakfast or relaxing with my morning coffee; I listen to podcasts every day!
That’s why I am SO excited for you to meet The Room To Grow Podcast host, Emily Gough.
Emily is a podcasting coach, lifestyle entrepreneur and host of the Room to Grow Podcast, where mindset, life and business intersect with open and honest conversations about hard topics.
Emily helps female entrepreneurs launch their podcasts and leverage their personal stories to positively impact others and build their businesses at the same time.
So, if you’ve had ‘Start a podcast’ on your to-do list for a while, but you’re not sure where to start — this guest post is going to help eliminate those fears!
It feels like podcasting is all the rage right now.
Every time we look around, someone else is launching their podcast, about to launch, asking around if they should make one, or talking about an episode they listened to. Many of us are trying to get on to as many podcasts as possible, and trying to determine how much time and effort it would actually take to start one.
Podcast FOMO, anyone?
Here’s the good news: podcasting is here to stay.
Let’s be honest, when Seth Godin announces that “podcasting is the new blogging,” there’s probably something there worth closer consideration.
And the better news? While podcasting is a lot of work, it’s not nearly as difficult as you might believe.
It can feel pretty intimidating to even consider starting a podcast, but we tend to make it out to be a lot more unattainable than it actually is. Let’s break down the necessities, shall we?
Surprisingly, this is one area I see people get stuck on the most. Perhaps it’s decision fatigue, with so many mic options on the market it can feel overwhelming, and it stops people in their tracks.
Want in on a secret? Over 150+ episodes into my podcasting career, I’ve recorded dozens of those episodes with my Apple earbuds.
Was it ideal? Not necessarily. Was my sound still good? Surprisingly decent.
But most importantly: I didn’t let not having the “best” microphone stop me from starting.
Done is better than perfect, and frankly, letting a microphone stop you is an excuse.
There are all kinds of microphones you can get for well under $100 that work well, or do what I did and start with your earbuds before working your way up to a mic.
Podcast Name & Cover Artwork
The next biggest barrier I see stop people from starting is trying to figure out a name and come up with cover artwork.
One thing I always suggest to my clients is to do a brain dump to come up with the podcast name.
Grab a sheet of paper or a whiteboard and write down every word or phrase that comes to mind when it comes to your podcast. Think about the kinds of things you want to talk about, how you want people to feel after listening, what they will gain from tuning in, and anything that is meaningful to you in association with your podcast.
Don’t hold anything back.
You’re likely going to start to see some themes emerging, and once you have it narrowed down to a few options, ask around. Poll your audience to see what speaks to them the most, ask loved ones which ones they like, but most importantly ask yourself if YOU love the name and if it reflects what you want to portray.
As for the artwork, many people design their own in Canva like I did with my own, but you can also hire someone to create it for you (more on that below.)
Remember, you’re not tied to the name or artwork you choose initially for life. You can always re-brand later on if you decide to go that route, but in the meantime you’re creating valuable content and building an audience that wants to tune in to hear what you have to say. Pretty cool, right?!
Recording Solo & Interviews
To record a solo episode, I use GarageBand. If you have a Mac, it comes with it as part of the standard operating system, and is also available for PC. Another great option is Audacity, which can be used on either a Mac or a PC.
For recording with guests, I highly recommend using Zoom. It’s simple to use and has the ability to record built into the platform so you don’t have to download any extra software. Plus, it’s free to set up an account and it’s easy for your guests to access as well. Just don’t forget to hit record!
How to Upload Episodes & Hosting
Rather than uploading episodes directly to places like Apple Podcasts, Spotify, Google Play and others, you must upload in one central location and then the other platforms pull from that main feed that you have set up.
There are various services you can use for this, but my preference is Libsyn. For a small monthly fee, you upload and schedule out all of your episodes, and you can even see stats around download numbers as they come in.
Libsyn is easy to use, has great customer support and in my opinion, makes podcasting feel that much simpler.
BUT WHERE AM I GOING TO FIND THE TIME?
Can you do it all yourself? Potentially, but you have to ask yourself where your priorities are. Let’s take a look at some of the ways you can fit a podcast into your schedule!
The favourite of all time-saving techniques, I highly recommend batching when it comes to podcasting.
Choose a particular day of the week that is dedicated to podcasting, and you’ll be able to complete multiple episodes at one time to schedule out ahead of time.
You can even divide it into chunks so that you prep notes for multiples episodes at one time, then focus on all of the recording, then all the editing, etc. This way you’re not trying to fully prepare one episode at a time from start to finish and instead batching the various stages of each episode together to keep you focused and on task.
Making your batching as efficient as possible is going to end up saving you a ton of time and effort later on.
With podcasting becoming much more mainstream, the options for hiring people to help you with your show are expanding rapidly.
Editing is likely the most common part of the process people typically hand off first, and you can look at larger companies that will take care of this for you, right down to solo freelancers.
You can hire someone to create a logo for your podcast, graphics for social media, or make templates that you can easily update each time there’s a new episode.
A virtual assistant can help you coordinate with guests, book interviews, and provide follow-up when the episodes are released. They can even prep show notes, and schedule out social media posts or an email to your list.
Managing Your Energy
This might be the most important of all, and the least talked about, especially in the podcasting world.
I’m all for batching episodes and love putting that into practice. However, there can end up being too much of a good thing and you might end up noticing that not only will the quality of your podcast decline if you try to do too much at once, you might find yourself completely drained.
Personally, I find that podcast interviews in particular take a huge amount out of me, much more so than solo episodes.
On two different occasions, I booked four podcast interviews back to back in a single day. By the end of each of the days, I was so completely wiped I felt as though I could barely function, and even with a good night of sleep, I somehow still felt drained the following day too.
Sometimes good time management is going to mean knowing when to slow down as much as when it’s time to hustle.
Go easy on yourself, especially when you’re first figuring out what works for you, and make sure that you’re still making time for all the basics like eating nutritious meals, hydrating thoroughly, moving your body and getting fresh air – along with not over-booking your calendar!
Starting a podcast is definitely a commitment, but it’s the most beautiful way to connect to your audience on a deeper, more intimate level. If it’s something you’ve been considering, I highly recommend digging a little deeper into it to see if it’s the right fit for you!