You’ve probably seen that there are less than 3-months left of this decade.
Well, if that doesn’t give you a sense of urgency to do ALL THE THINGS then I don’t know what will.
But, here’s the thing: doing ALL the things will overwhelm you and instead of accelerated business growth, you’ll be left with a whole heap of half-finished projects sitting on your desktop, and a desire to just Netflix and chill.
And, I don’t want that for you. Whilst I love watching Gilmore Girls re-runs as much as the next person, I want you to enter the next decade with a super simple and clear plan for your business.
So, if there is ONE thing you do before the end of this decade, it’s this:
Create a content plan for 2020.
If you’ve never created a content plan before then you will definitely want to go ahead and grab The Conquer Your Content Planner. This undated 12-month planner is 107 glorious pages of annual, monthly and weekly content planning, and it’s a totally free download so you can get started now… no need to wait until January.
Maybe you’re sighing and telling your computer screen “…but Melanie I don’t have time to do this” and I get it, but if you want to grow your email list, blog, social media, client roster AND your bank balance in 2020… well, you’ll need content.
Not just any slap-dash, throw spaghetti at the wall on a Thursday evening, because ‘OH SHIT I haven’t posted in 10-days!’ style content.
Content, that leads directly to your offers.
Are you excited yet?
So, here’s a secret that I need you to know:
All your content should be leading to your offers… yes, even if you’re not asking for the sale.
Okay. Let’s go through the steps you need to put in place now, to plan your content and have THE BEST year in business evaaaaaaaa
Set Your Financial Goal
Y’all know how everyone is telling you to manifest your goals?
Well, manifesting comes from taking aligned action — not that slap-dash kinda action — so you need to know exactly what you want to achieve financially over the next 12-months.
Then your content can prequalify leads and help people make a decision waaaaaaay before you even open your cart.
Take some time to really think about why you want to make this amount each month.
Avoid pulling a number out of the air, or choosing “6-figures” just because everyone else tells you that equals success… you’re much more likely to achieve your financial goal if you can SEE what it will do for you, your family and your business.
Six figures is wonderful, but it also has zero meaning unless you create one.
Decide On Your 12-month Marketing Strategy
Yep, you’ve gotta decide on a 12-month strategy for your marketing, and whilst you might be thinking “…but Melanie, I don’t even know what or when I’m launching next year” chances are you’ve already got an established (even if you think it’s “small”) following on a number of platforms.
TBH, you don’t even need a clear launch plan to settle on your marketing strategy, but you’ll probably want to figure that ‘ish out sooner rather than later.
A marketing strategy is about deciding which platform(s) you’re going to use to market your business, and how this strategy is going to grow your business revenue next year.
Your strategy should be clear and specific…
e.g. I’m going to grow my email list by X number of subscribers over the next year using Pinterest. Before I pin I will do keyword research and ensure they are specific to my audience and will track my KPIs each month to measure the data and adjust accordingly.
It’s not about how many times a week you’ll post on Instagram or how many blogs you’ll write each month, these are both short term tactics.
Then, Reverse Engineer 12 Content Themes
As we head into 2020 and beyond, you’ll notice that online marketing has evolved and we no longer have the opportunity to stop promoting or selling.
Yep, you’re going to need to get real comfortable selling something 52 weeks a year.
But, you don’t need to be overwhelmed or afraid of this evolution, because you’re going to plan your content which means you’ll know exactly what you want to say each time you run your launches!
Start with your offer(s) and make a note of all the features and benefits — Asana or a Google Sheet works really well for this brain dump — really get into your ideal clients mind, think about your offer’s features in relation to what keeps them up at night, how they want to feel, and the dreamy health, fitness and lifestyle goals that feel so far away.
Also, I should point out that you only need 12 juicy content themes that you can break down into your weekly blog posts, email newsletters, and social media posts.
Twelve. That’s all folks!
I’ll let you in on a secret… creating content is overwhelming when you (a) don’t have a plan, and (b) don’t align your business goals with your marketing strategy and content themes.
I know, that you know exactly what you want to share with your audience, but overthinking it is stopping you from hitting ‘publish’ or ‘send’.
So, once you sit your cute butt down with your Erin Condren Planner to set your goals, work your way through these other steps and you’ll have the best year in business evaaaaa!