If you’re anything like me, you’re over the cold and dreary weather and ready for some much needed sunshine!!
…long hot days that turn into warm summer evenings
…beach days with your friends and family
BUT, what about your business?
Whilst I may have just witnessed an April hail storm outside, I’m already planning how to get my business ‘summer-ready’.
Perhaps you’re wondering how you’ll find work during the summer months or how you’ll take time off with the kid(s)?
(after all, you started your business to experience more freedom and eliminate the pressures of finding childcare)
Last summer, we temporarily lost our childcare, and at the time I didn’t know how I was going to function.
I wanted to take some time off over the summer, but I had expected it to be on my own terms…
My business had been growing each month, and I didn’t want lose momentum — but I also couldn’t work the same hours.
I was spread too thin.
I was ‘busy’ all the time.
It was the ‘wake up’ call I needed to adjust my schedule, and get my business ready for 7 weeks of downtime.
We made it work as a family, but I also shifted gears in my business so that I could gain even more hours back each week.
In this post, I’m breaking down the 5 key things you must do now, to take time off this summer…
I couldn’t attend local networking events, so opted to use social media instead.
I’m a huge advocate for understanding your chosen social platforms, and absorbing knowledge from other experts.
Your audience will consume your content differently on each platform, so it’s important to work with the platform.
Spending just 30-minutes a day networking and connecting with other accounts on social media will help to grow your business.
Instead of looking for ideal clients, head into it with the mindset of building your online network and possible collaborations. No one likes an icky salesman.
2. Market Research
Stick with me, because I know that market research sounds boring and you’d rather just get on with doing the things.
If you have a new or existing product you’d like to launch in the fall, spend some time speaking with your ideal clients.
Sure, you can ask questions in Facebook groups or on IG story polls, but I love to get on the phone and really understand my audience.
Last summer I connected with almost 50 women, we got into their business and I was able to understand their struggles, wins, desires and values.
Spend time asking questions and listen to their responses so that you can better serve your audience with value on value.
3. Create A Passive Product
As our priorities change, it can force us to reevaluate our business model and income streams.
Whether you want to take an extended summer vacation or cut back your schedule to be with your kid(s), a passive product can be a great income stream to support you.
Everyone talks about ‘making money whilst you sleep’ but I want to make money whilst I’m busy making memories.
Now that my son is in school, my entire business is broken down into 5 – 7 week blocks of time.
Creating a passive product and actively marketing it allows me to align my business vision with my family’s needs.
4. Batch Your Content
If you’ve not heard me say this; content batching changed my business and life!
It has given me hours back each week, and I’m no longer glued to my laptop or phone.
I recommend that my clients start by pinpointing a place in their schedule when they have 2-4 hours of uninterrupted time.
Schedule it into your calendar or planner, and prepare some ideas the day before.
Start by batching the pieces of content you find overwhelming, whether it’s blog posts or social media posts.
Set a timer for 25-minutes and work on your content until the timer goes off, give yourself a 5-minute break, and repeat.
5. Create A Flexible Schedule
Maybe you have an aversion to creating a schedule because you’re a rebel, or it reminds you of your soul-sucking 9-5?
I felt the same way.
So instead of setting a ‘lunch hour’ and working 9-5 just because you can, I suggest you create a flexible schedule.
Try to bookend your day so that you can work for a block of time in the middle, e.g. I workout early in the morning and my morning routine happens a little later in the day.
Create a schedule which works for you, maybe it’s 5 short days or 3 longer ones?
Either way finding what works for you and your productivity is going to be key.
Whether you want to work less this summer or not at all… it won’t happen if you don’t plan for it.
Ready to start planning and batching your content each month, whilst generating leads on autopilot so you can take time off this summer??
The Wonder Woman Business Lounge is THE place to do it.
Using my 3-phase framework, you’ll learn how to conquer your content strategy.
Plus you receive monthly coaching from an expert coach who has mastered balancing a business with her family’s needs.
Click the image below to get more details, and start growing your business on your own terms today.